12 Critical Things To Do On Social Media Prior To Your Job Interview
Credit Jenny Kay PollockJanuary 2013
Social media is part of the job search process. You should use social media to help you find job openings and target specific companies. Once you score that interview, you shouldn’t forget the power of social media.
1. Check the business’s social media profiles
Do your research: it’s important to walk into a job interview informed. Start with their website and move to their social media sites. It’s easiest to find their social media sites through their official webpage.
2. Do a search on Twitter
Check to see what other people are saying about the company. See how the company uses Twitter. Do they have a sense of humor, are they active or have they failed to tweet for over two months.
3. Look up the individual(s) interviewing you
Check out the interviewer’s personal and professional social media sites to get a better understanding of who they are and what they are looking for. Learn about how they use social media and their specific role at the company.
4. Look at their Pinterest boards
Pinterest often gives a unique window into a company. It can display company culture in photos. The fact that they have Pinterest boards in the first place says a lot about the company.
5. Get social
Consider retweeting or liking individual posts on the company’s social media sites. This shows that you have done your homework. This is a fine line, so use your previous research to help you decide what’s a good fit.
6. Be on top your game
Search social media for general industry terms to be on top of what is happening. Nothing is worse than walking into an interview without the latest information in your field.
7. Focus on your social media profiles
Make sure to update your profiles to show them that you’re on the cutting edge of your field and on top of social media. Post industry news on your social sites.
8. Check out other employees
See who works at the company. Check out what they do and who they are. This can help you understand the company culture better and give you an idea of whom the company hires.
9. Look at the company profile on LinkedIn
Take a look at the company overview, careers and employee insights. See how big the company is and if any of your connections connect you to the company. If this is one of your target companies be sure to follow them on LinkedIn.
10. Beef up security
Clean up your social media. You know the photo of you dancing on the bar last weekend? Take it down. If you can’t guarantee that everything on your Facebook is appropriate for an employer and your grandma make it private.
11. Google yourself
Know what is going to come up when your name is typed into Google. It’s best to be aware of this because most, if not all employers will Google you.
12. Read the company blog
Be aware of what the company is currently working on and talking about. Take it a step further and formulate an opinion on the topic. Craft questions to ask during the interview related to the current happenings at the company and how your potential role will fit into the scheme of things.